Humboldt Horizon
Berlin is a city of self-realization and exploration. Alexander von Humboldt symbolizes the unapologetic and uncompromising ambition of the city, where the future reveals itself on the horizon while history remains tangible.
Bespoke Penthouse Identity
These characteristics are reflected in the bespoke penthouse project located in the historic Mitte district, atop a building ensemble with visible patina and scars of history.
The contemporary architecture by GRAFT is a state-of-the-art sculptural canvas for creatives and cultural connoisseurs to express themselves and live in. The only limit is the owners' imagination and ambition.
The Humboldt Horizon name, storytelling, and visual identity embody the ambitious nature of this project with boldness and daring.
Scope: Creative concept and design
Collab: Graphics: Joe Sahyouni, Harold Kohn | Copy: Anna Baumgartner, Amos Otto | Architecture: GRAFT