BMW Mediatecture
Ambient Media Artwork
At the high-tech trade show CES, the all-electric BMW iX is staged as a color-changing ensemble of car and architecture.
To convey the digital soul of the BMW iX, we created a choreography of vivid, evocative animations that play on the media facade and on the skin of the BMW iX Flow.
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The visuals are based on the current BMW signature pattern. The animation follows a dramaturgy that visualizes different states of the car in different virtual landscapes, from a sleep and dream phase to an energetic driving performance.
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An electronic color-changing film from E-Ink is used to create this dynamic piece. The film creates dramatic visual effects while using minimal energy.
Scope: Creative concept and design
Collab: Lead agency: The Game Group | Mediatecture animation: Ivan Cruz